To be lighter, easier to move and more comfortable to fit with lifestyle, White Mountaineering focuses on the world to remove the border between the city and the outdoor life.
It is essential to pursue how the current outdoor product can be mixed into the usual lifestyle and what is really demanded in the new daily lifestyle.
We do not need over-specifications and too much functions, but need to fit with the action and style in the city life.
This collection leads us to consider again about the meaning and reason why we create (orproduce) the outfit, by creating the several original textiles.
“How are White Mountaineering going to challenge during this changing term of fashion?”
This collection provides the wear for the new normal city life expressing the borderline between the products and the daily life.
And it is created with the keyword “ain't no mountain high enough”, including the message that there is no mountain we cannot overcome, through our fashion.