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2013 AUTUMN WINTER / White Mountaineering

White Mountaineeringとは何か。登山ウェアを想像させる言葉にはこのような意味がある。

How to define White Mountaineering? Not exactly the mountain climbing wear the name might let you imagine.
"The field in which you wear clothes is all outdoor"
It is not only mountain or sea, but also town and city. Milan, Florence, Paris, London, New York or Tokyo, anywhere.
We have been thinking to bring out the high functionality and quality of outdoor clothes and add a new value to those.
This season's theme is our brand concept itself.
Navy, gray, khaki, beige, the basic colors used for uniforms.
Combining those colors with red, orange, green, blue, the base of outdoor wear.
White Mountaineering, create a new form of wear while sticking to the basics.